Measuring the Scarcity Factor

Scarcity falls into three distinguishing factors, demand-induced, supply-induced, and structural scarcity. By and large, water scarcity is either the lack of enough water (quantity) or lack of access to safe water (quality).


Humans generally have a strong scarcity bias. Populations subconsciously make the assumption that things, that are scarce are valuable and things that are abundant are not. Today, nearly 1 billion people in the developing world don't have access to it. Yet, we take it for granted, we waste it, and we even pay too much to drink it from little plastic bottles.


In places like sub-Saharan Africa, time lost gathering water and suffering from water-borne diseases is limiting people's true potential, especially women and girls. Education is lost to sickness. Economic development is lost while people merely try to survive.


But it doesn't have to be like this when you have a partner like MEB right at your doorstep.


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